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This study investigates the intersection of digital transformation, business resilience, and marketing capabilities, focusing on small businesses and startups. The purpose of this study is to investigate the worldwide extant empirical research evidence on the impact of the innovation and innovative activities on the performance (measured in. Smes in the creative industry sector were chosen as samples as they require digital technology to manage their business development, production and distribution, customer.
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This study investigates the intersection of digital transformation, business resilience, and marketing capabilities, focusing on small businesses and startups. These are important questions to. Small and medium enterprises (smes), with their limited resources, must adapt to this new landscape to maintain a competitive edge through digital transformation (dt).
This Has Necessitated A Number Of Prototypes With The.
The aim of this research is to discuss innovation in marketing management of village micro, small and medium enterprises through social customer relationship. In response, the purpose of this paper. The purpose of this study is to investigate the worldwide extant empirical research evidence on the impact of the innovation and innovative activities on the performance (measured in.
In A Digital Landscape Brimming With Innovation, Platform Businesses Stand Out For Their Disruptive Impact And Rapid Growth.
For the small and medium sized enterprise, this led to a consistent and repeatable method that delivered increased confidence about selecting a path forwards for its portfolio. Smes in the creative industry sector were chosen as samples as they require digital technology to manage their business development, production and distribution, customer.
